Coming off one of the worst seasons in franchise history and a decade of NBA irrelevance, things were about to change for the Milwaukee Bucks. New ownership, a new coach, and a promising draft were reasons for optimism.
The team’s new owners were looking to change the narrative and re-define what the Bucks stand for across the league to both fans and players. As we spent more and more time in and around Milwaukee we were inspired by the city. There was a movement you could feel. The local scenes and the “us against the world” pride that seemed to be driving them mirrored the new attitude coming to the Bucks franchise.
Both the city and team were determined to fight their way out of underdog status and we were determined to tell their story as one. A new look, a new story, growing lifestyle collaborations unlike anything any NBA team has done before it and we’re just getting started.