Best Integrated Marketing Campaign, Gold Winner


Hermes Creative Awards

Share the Sound of an AIDs Free Generation

  • Client: Coca-Cola & (RED)

Coca-Cola came to us with a challenge. They were committed to continuing to support their long-time partner (RED) in the global fight against AIDS.

With an AIDS free generation within reach, awareness and action among millennials in developed countries was extremely low. Despite the fact that medicine is available, every 2 minutes, a baby is born HIV positive. We set out to raise awareness & empower millennials to join the effort to help end mother-to-baby transmission of HIV.

Enter Share the Sound of a Free Generation, an unprecedented four-week-long crowdfunding event and the platform to inspire this global community.

WORK

Sonos Playlist Potluck

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Gorillaz Spirit House

Sonos

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Budweiser Made In America

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Johnnie Walker x Entourage

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Converse Rubber Tracks

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Cons Project

Converse

SQUARE

Since Way Back

Bushmills

BUSHMILLS_FEATURE

Share the Sound of an AIDS Free Generation

Coca-Cola & (RED)

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#OwnTheFuture

Milwaukee Bucks

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Seagram’s 7 Crown

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3 Artists 1 Song

Converse

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Converse Represent

Converse

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