Seagram's 7 Crown

  • Client: Diageo

The biggest selling spirit of all time had been in sharp decline for decades. A once iconic brand and go-to bar call was facing extremely low awareness among a new generation of drinkers.

We set out to change perception and make 7 Crown a “brand for me” among a new generation. Staying true to the brand’s classic heritage, we developed a new communications strategy and visual identity inspired by the liquid’s ability to easily mix with just about anything and the mystical properties of the most powerful number in the universe… 7

Just Add 7 was born. A platform that has re-shaped the visual identity and on-trade communications around the brand and one that is just getting started.

WORK

Sonos Playlist Potluck

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Gorillaz Spirit House

Sonos

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Budweiser Made In America

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Johnnie Walker x Entourage

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Converse Rubber Tracks

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Cons Project

Converse

SQUARE

Since Way Back

Bushmills

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Share the Sound of an AIDS Free Generation

Coca-Cola & (RED)

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#OwnTheFuture

Milwaukee Bucks

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Seagram’s 7 Crown

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3 Artists 1 Song

Converse

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Converse Represent

Converse

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