Heading into the summer of 2015, we were on a mission. A mission to prove that big didn’t mean bad. With the growing focus on craft breweries and hand crafted goods, it seemed the whole world was mistaking size as the ultimate measurement of quality. Big meant Bad. Small meant good. We set out to prove that it’s not about size, it’s about substance; and that you don’t get and stay big by compromising quality. To do so, we showed everyone what big can do by bringing Budweiser’s unwavering conviction to music through a series of epic live music experiences.