“The ultimate example yet of the confluence of music and product marketing.”

The Wall Street Journal

Converse Rubber Tracks

  • Client: Converse

For decades, Converse has been on the feet of countless musicians as they’ve honed their craft in bedrooms, garages, rehearsal spaces, studios and on stages around the world.

We decided it was time to give back to the community that makes the brand what it is. Enter Converse Rubber Tracks, a built-from-scratch, state-of-the-art recording studio and community center where bands can record, rehearse, gig and connect for FREE. A platform that started in Brooklyn, New York, that has now gone global.

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