Best Integrated Marketing Campaign, Gold Winner

Hermes Creative Awards

Share the Sound of an AIDs Free Generation

  • Client: Coca-Cola & (RED)

Coca-Cola came to us with a challenge. They were committed to continuing to support their long-time partner (RED) in the global fight against AIDS.

With an AIDS free generation within reach, awareness and action among millennials in developed countries was extremely low. Despite the fact that medicine is available, every 2 minutes, a baby is born HIV positive. We set out to raise awareness & empower millennials to join the effort to help end mother-to-baby transmission of HIV.

Enter Share the Sound of a Free Generation, an unprecedented four-week-long crowdfunding event and the platform to inspire this global community.


Sonos Playlist Potluck

Gorillaz Spirit House


Budweiser Made In America

Johnnie Walker x Entourage

Converse Rubber Tracks

Cons Project


Since Way Back


Share the Sound of an AIDS Free Generation

Coca-Cola & (RED)


Milwaukee Bucks

Seagram’s 7 Crown

3 Artists 1 Song


Converse Represent