Coca-Cola came to us with a challenge. They were committed to continuing to support their long-time partner (RED) in the global fight against AIDS.
With an AIDS free generation within reach, awareness and action among millennials in developed countries was extremely low. Despite the fact that medicine is available, every 2 minutes, a baby is born HIV positive. We set out to raise awareness & empower millennials to join the effort to help end mother-to-baby transmission of HIV.
Enter Share the Sound of a Free Generation, an unprecedented four-week-long crowdfunding event and the platform to inspire this global community.
