BUSHMILLS: SINCE WAY BACK
When we discovered Bushmills’ true essence in Northern Ireland, we saw how the distillery’s collaborative spirit mirrored creative communities worldwide. Our “Since Way Back” campaign showcased this parallel through partnerships with influential figures like Aaron Paul, Justin Vernon, Elijah Wood, and Chromeo. This authentic storytelling approach transformed the 400-year-old brand’s perception, creating a movement that significantly improved brand health through compelling content and experiences.
““...One of the best campaignes in the biz, ‘since way back’ ””