DIAGEO: JOHNNIE WALKER X ENTOURAGE
To engage with millennial consumers, we united Johnnie Walker’s legacy of personal progress with the aspirational ethos of entourage. Through a strategic partnership with series creator Doug Ellin and the highly anticipated feature film, we forged an authentic connection between these two iconic brands, revitalizing Johnnie Walker’s appeal for a new generation.
““Once in a blue moon the universe drops somthing amazing in my lap. This is one of those rare instances.” ”