MIX BY SPRITE TROPIC BERRY AT MCDONALD’S: THAT’S THE MIX
Orchestrated a multi-city cultural moment for Sprite Tropic Berry’s launch, anchored by an exclusive Joe Freshgoods capsule collection. The campaign crescendoed with a custom track and music video by Kyle, a Spotify Rap Caviar takeover, and a surprise Kyle performance at a Los Angeles McDonald’s— turning a product launch into a must-experience cultural event.
